TREND ANALYSIS AND MARKETING STRATEGIES TO INCREASE ENROLLMENT IN BUSINESS ADMINISTRATION PROGRAMS: A MULTI METHOD STUDY. SMCC Higher Education Research Journal, [S. l.], v. 10, n. 1, p. 1–27, 2026. DOI: 10.18868/zn373h50. Disponível em: https://sherj-smcc.com/index.php/sherj/article/view/291.. Acesso em: 2 mar. 2026.